Category: Human-Capital

From the HR Department at Equations Work

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Workplace Collaboration: Collaborating towards success!

A dated survey by The Grossman Group shows that over $37 billion are lost each year just due to “employee misunderstandings”. Sounds unreasonable but it is true! But why deem it unreasonable when misunderstandings have been a part of our lives ever since the beginning of time? And we have learned to live with and around it. Often, people

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Experiential marketing through apps: Being emotional for social activation

Experiential Marketing and Market Activation have always gone hand in hand. Whereas the purpose of Market Activation is only to highlight the trust and prove all the claims made by the brand are true, Experiential Marketing spans a much wider spectrum of involvement of the audience through application and emotion. While ideating and developing the

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