Author: eqwadmin

blog image

Automotive Industry: Three easy ways to boost your sales.

With the advent of technology and the rise in the economy, automotive companies have always felt a sense of pressure while operating in a globally competitive marketplace. Amidst this competition, the auto industry is growing at a break-neck speed. According to IHS Automotive, whereas the USA continues to remain on top, a paradigm shift in

Read More

Why Equations Work? – From the Human Resource Managers desk!

It is exciting to join a company that gets listed in the list that shows the best workplaces to work for, however, what is more exciting is when your associates say that your company is one from the same list. Yes, we may have started off in a small garage setup once but right since

Read More

Quality Assurance: Three ways to avoid patched code!

Patching your code is like giving your brand-new Armani suite a rugged look! Yikess! Consider this as the rule of thumb but one serious last-minute patch for fixing a simple bug results in hundreds of other bugs that are more complex than the first one. How to stay away from patches? For developing quality-assured products

Read More

Experiential marketing through apps: Being emotional for social activation

Experiential Marketing and Market Activation have always gone hand in hand. Whereas the purpose of Market Activation is only to highlight the trust and prove all the claims made by the brand are true, Experiential Marketing spans a much wider spectrum of involvement of the audience through application and emotion. While ideating and developing the

Read More